The first program will be facilitated by Catherine Porth of Survature

Knox County Public Library and Knoxville Entrepreneur Center are pleased to present a new reading series. Once a month, The Book Behind My Story will feature a book chosen by a leader in Knoxville’s business community and will culminate with an evening discussion of the book, moderated by the business representative.

Catherine Porth, Director of Business Development at Survature, will launch the series at 5:30 p.m. on Thursday, September 20 with a discussion of Hooked: How to Build Habit-Forming Products by Nir Eyal. The event will be held at the Knoxville Chamber, 17 Market Square #201 in downtown Knoxville.

Porth will share important takeaways from Hooked which is, according to author Eric Ries, “a must read for everyone who cares about driving customer engagement.” Written for product managers, designers, marketers, and startup founders, Hooked provides practical insights and actionable steps for building products people love and can’t put down.

At Survature, Porth is pioneering ways to commercialize data science for high impact corporate initiatives. She is also pursuing her MBA at the University of Tennessee and is the founder of Let Her Speak—a program through the Knoxville Entrepreneur Center to support women in business.

This series is made possible through generous support from the Friends of the Knox County Public Library